CMT Viewers. They’re not who you think they are. That’s because CMT viewers over-index for household incomes $75K+ and are college educated, middle class suburbanites with kids. Why do they watch? CMT's great mix of programming has delivered an 8% gain in A25-54 and W25-54 AMA over the past year.
The CMT audience is a community of loyal fans who are passionate about the network. Our viewers have a personal relationship with CMT and, in fact, 72% feel that CMT shares their values in a way that other specialty channels don’t. Why? Because they relate to and believe in the stories told in country music and in CMT’s family-friendly programming. This personal connection with CMT delivers an audience that is loyal, responsive and engaged.
