Corus Entertainment is the leading authority on marketing to women.
Consumer insights are at the heart of everything we do, from our programming and marketing strategies to the integrated programs we create for clients. We stay in touch with women through the W Her Report, a continuous conversation with an online panel of 3,300 women ages 18–70 in English Canada.
With over 35 completed studies to date, this powerful tool keeps us in tune with the changing priorities and needs of women.
Hotsheet:
- Her Report
Contact:
To book a W Her Report presentation contact:
Marilyn Orecchio
416-479-6340
Marilyn.Orecchio@corusent.com
Upcoming Studies include:
Date Night: Focused on entertainment and dining, Date Night will explore the dynamics of date night; how decisions are made, and what you need to do to get into the consideration set.
Around the House: Around the House will explore women’s priorities when it comes to their homes. The study will look at purchase priorities and dynamics on a variety of household purchases including: renovations, appliances, furniture and home décor.
Retail Rituals: As women become busier and their lives become more complicated their shopping becomes more strategic. Retail Rituals follows up on the 2005 study and will look at shopping dynamics, where women are shopping and what tactics work best for getting her into your store.
Recent Studies Include:
Word on Women 2: Word on Women pulls key insights from recent studies in order to provide a comprehensive overview of women’s lives and priorities.
Age of the Rational Consumer: Women’s perceptions & spending post recession.
Sponsorship Effectiveness: How layering media elements impacts viewer recall and intent to purchase.
Purchasing Power: What it means for woman to be the “CEO” of the household.
Green Study: Women’s perceptions of living green.
Health & Nutrition: How women feel they are doing with regards to their health and nutrition.