Discovery Kids - Kid-targeted, Parent-approved

"It lets you learn but you don't feel like you're learning."

Discovery Kids^TM is Canada's only fun, educational channel for kids six to 12. It is the television network with stimulating, imaginative programming about real life adventures that inspires children's curiousity and exploration of the natural world. Borrowing on the strength of the well-established, highly respected Discovery brand, Discovery Kids is the only television channel that provides the unique combination of kid and parent-approved television viewing.

Discovery Kids offers children informative and entertaining programming with an emphasis on action, adventure and the environment. Featuring real world adventures, Discovery Kids gives children the opportunity to explore the globe and the world that surrounds them. It's the place that answers all the hows and whys kids will ever ask.

A 'must-buy' for advertisers trying to reach kids and their parents.

Parent-approved

"Up until now there was nothing for parents to actually feel good about their kids watching - it's the one thing I don't have to ask them to do, that's actually good for them. It's as though my kids are enjoying the ice cream sundae so much that they don't even realize I'm feeding them spinach."

Consumers are now the most media savvy of any generation. Not only are they demanding that advertisers advertise responsibly, they are also holding advertisers accountable for their choice of media vehicle.

Discovery Kids not only effectively reaches children six to 12, it allows you to associate your brand with 'parent-approved' television - television parents feel good about their children watching and television that advertisers can feel good about advertising on.

Uncluttered Commercial Environment

With the plethora of commercial messages kids are exposed to on television, Discovery kids also provides a refreshingly uncluttered commercial environment for your advertising message.

Audience Performance:

• ranks as the number one digital channel for kids commanding an Average Minute Audience of 360.
• ranks 2nd among all digitals for Average Weekly Reach of kids at 49,000.
• available in over 3.5 Million homes

Source: BBM Fall 2002

discoverykids.ca Performance:

• 30,000 unique visitors per month
• 500,000 page impressions per month
• Average time spent: 12 minutes

How is Discovery Kids Distributed?

Discovery Kids is distributed on both digital cable and satellite. Currently available to over 3.5 million Canadian homes, the digital universe is expected to reach an estimated 4 million households by 2005.

Subscriptions to Discovery Kids have increased over 25 percent in just less than one year.

Privacy   |   Terms Of Use