Client Marketing develops customized brand building solutions that enable you to speak directly to women consumers through the creation of innovative, multimedia communication programs.
A range of fully Integrated Marketing Solutions options exist including:
- Leveraging an association with our networks and talent
- Product Placement & Integration – within homegrown Corus productions
- Contests – turn-key contest management
- Sponsorship – relevant programming and/or themed programming events
- Experiential Marketing – events, sampling etc.
- Creative Commercial Production – brand-sell, billboards, themed vignettes etc.
- Branded Content – fusion of advertising and entertainment
- Interactive advertising units, micro site development, content sponsorship, viral campaigns, email newsletters, etc.
- Mobile – priority texts: contests, tips and trivia
Adding multiple communication elements to an integrated communication plan helps your message break through.
To find out more contact Dawn Mustard at dawn.mustard@corusent.com
CASE STUDIES
Arm & Hammer
Barbie - I Can Be
Dare Simple Pleasures
Confessions of A Shopaholic
Vim
Arm & Hammer
Idea:
Original animation and illustrations from the Corus creative team brought the Arm & Hammer print campaign to life for television. A series of 8 spots were developed discussing different uses for Arm & Hammer Baking Soda.
Campaign aired on W.
'Carpet Deodorizer'
'Smell Patrol'
TOP
Barbie I Can Be
Idea:
In a series of live-action/animated spots, three women from different generations reflect on the realm of possibilities that Barbie offered to them as children, and how Barbie as a role model inspired them to turn their dreams into reality. The “Barbie I Can Be” contest offered viewers the chance to win a Barbie prize pack and $5,000 RESP for their child.
The campaign was supported on-air and online on W and CMT.
'20 Something'
'40 Something'
'60 Something'
TOP
Dare Simple Pleasures
Idea:
Building on the successful campaign momentum from year one, the Dare campaign compared reinvention of self with the “cookie re-invented”. W connected Dare Simple Pleasures with “reinvention/transformation” programming through a series of blended tune-in spots. In addition, we created a spot that showcased the winner reinvented from the previous contest and another opportunity for viewers to reinvent themselves with $3,000.
The campaign aired on-air and online on W and VIVA.
'Dare'
'Dare Contest Spot'
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Confessions of a Shopaholic
Idea:
An editorial segment within Oh So Cosmo hosted by Josie Dye was sponsored by the theatrical release of “Confessions of a Shopaholic”. The in-show segment featured confessions from real shopaholics about their spending habits. To extend the reach and frequency of the message, the content was then used to create a :30 vignette.
The campaign aired on-air on CosmoTV and W.
'Shopaholic Vignette'
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Vim
Idea:
Corus and Unilever worked closely together to create a campaign that brought Vim’s rejuvenation message to life by aligning with recognizable talent and programming that resonated with our women viewers.
Campaign elements included:
- Talent endorsed vignettes featuring Hilary Farr sharing rejuvenation tips with Vim aired across all 3 networks
- Endorsement deal extended beyond television to include a national print and in-store campaign
- Storyline integrations and product placement in a full season of Love It Or List It
- Interstitials during the Monday Night Movie with Elissa Lansdell on CMT
Campaign aired on W, CMT and YTV.
'Bathroom'
'Walls'
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