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On Sunday, May 9th, W Network pays tribute to mothers with a full day of mom-themed episodes of W shows, which include Arresting Design, Divine Design and more. Mother's Day on W also includes the W premiere of Mr. Mom, starring Michael Keaton and Hollywood's Ten Best Mother/Daughter Movies, which looks to the silver screen to explore the special bond between mothers and daughters. Generate brand awareness and increase sales with this exciting sponsorship opportunity, which includes a contest overlay, where a selected mother and daughter can win a trip to the Montreal Jazz Festival to see Grammy award winning Canadian, Diana Krall, live in concert. This package includes brandsell spots, contest promo spots, customized CC billboards, opening billboard, tagged on-air spots, web integration and more.
Contact your W Sales rep for more information.
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| Get Ready To Garden |
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On Monday, May 24 get ready to garden with W as we salute the gardening season with a holiday programming event dedicated to tips and how-to's. This day long event features episodes of House Doctor, The Decorating Challenge and The Shopping Bags, as well as new one-hour episodes of The Gardening Gamble and Cash In The Attic. Get in on the spring gardening craze with a sponsorship package that includes brandsell spots, customized CC & opening and closing billboards and web integration.
Contact your W Sales rep for more information.
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| W's Trade Speaker Series |
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As part of W's commitment to being the marketing to women experts, W is hosting a Breakfast Seminar on May 4th, featuring Martha Barletta, author of Marketing to Women: How To Understand, Reach And Increase Your Share Of The World's Largest Market Segment. Martha is a recognized authority on building sales and boosting share by tapping into the buying power of women and will offer up insights on how to effectively market to women consumers. Just one more reason - if your target is women, your network is W.
Contact your W rep about sponsorship.
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| What's new and hot with women |
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"Too posh to push"
Under new guidelines to be released this spring, pregnant women will find it easier to choose a Caesarean delivery, even if there is no medical reason for it. The Society of Obstetricians and Gynecologists of Canada will recommend that doctors allow a woman to have an elective C-section provided she is informed of the risks and benefits, according to an article in the Canadian Medial Association Journal released March 2, 2004. Canada's C-section rate has risen steadily in recent years, to 21.4 per cent in 2001, according to the Canadian Centre for Health Information. In the GTA, the rate is near 23 per cent.
The Da Vinci Code
If you're looking for an alternative to "chicklit", then pick up The Da Vinci Code, an exhilarating new mystery by Dan Brown. A murder in the silent after-hour halls of the Louvre museum reveals a sinister plot to uncover a secret that has been protected by a clandestine society since the days of Christ. The victim is a high-ranking agent of this ancient society who, in the moments before his death, manages to leave gruesome clues at the scene that only his granddaughter, noted cryptographer Sophie Neveu, and Robert Langdon, a famed symbologist, can untangle.
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