Co-Marketing


Co-Marketing & Promotions
Co-Marketing is the connection between your brand and the YTV brand. It is the creation of award winning, innovative, multimedia communication programs with the audience reach, frequency and excitement to deliver success. A range of options exist including promotions, sponsorship, commercial production, grassroots event marketing, in-store marketing, live music projects, YTV dayparts, programming specials and events, YTV.com, YTV Whoa! magazine and more.

See What We've Done For Our Clients
YTV provides a consultative, creative, production and project management service that can deliver a complete turn-key solution working in tandem with advertising agencies, promotional agencies or directly with clients. Check out some of the work we've done for our Clients.

Hasbro - Start the Game

YTV - Snowed In Sunday :10 Sponsorship Billboard

Website

McDonald's® Go Active® Film Festival Part 2

Kraft Try Something New: Take 2

Weird On Wheels


Weird on Wheels (W.O.W.), YTV's high-energy, high-impact road show allows thousands of kids nation wide to experience their favourite network in full colour and in 3 dimensions. Traveling to major cities across Canada, our W.O.W vehicles unfold to reveal an interactive environment that captivates and stimulates the senses.

YTV's Weird on Wheels is poised to explode out of the gates in 2006. Coming off the tremendous success of Hasbro's B'daman Battle, Laser Tag's Capture the Flag and Mr. Pringles' Irresistible Taste Tour in 2005, we are ready to lock and load your brand objectives and launch as the definitive experience of the summer.

YTV gets kids and the W.O.W. Crew can act as the ultimate ambassadors for YOUR brand. We deliver an integrated, experiential program that will continue to build your brands' equity and deliver a positively memorable experience to your consumers.

Every year from May to September we are supercharged and ready to bring it!

This season look for the next wave of Hasbro's B'daman Battle, engage your sense of play in the world of Ultimate Nerf and stretch out the summer fun with General Mills Fruit by the Foot.

In 2006 put a little W.O.W in your summer.

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Pester Productions




Pester Productions offers creative, kid-targeted television commercial, print advertising, and web production, melding YTV's Kidfluence expertise and creativity with a fully integrated production facility all in one location.

Pester Productions provides commercial production services, brand advertising, vignettes, commercial/U.S. adaptation of existing material (conforming to ASC standards), theatrical advertising, animated closed captioned/billboard production, and web content development including site development, games, creative, and web-polling. In addition to our rich on-air and on-line expertise, Pester Productions also has a print design team for fully integrated advertising campaigns.

Pester Productions has extensive commercial production experience in 35mm, High Definition (HD), Mini DV, Digital Video, and SP formats, as well as 2D, 3D and stop-still animation techniques including combinations of live-action and animation.

Pester Production facilities include over 5,000 sq feet of studio space with multi-camera capabilities. Full service Digital Editing Suites using Softimage and After Effects are supplemented with Pro Tools and AudioFile Post Audio Suites capable of handling over 24+ tracks independently, including 5.1 surround mixing.

For an opportunity to view our latest commercial production reel or to visit our facilities please talk to your Corus Entertainment representative or contact:

Tim Cormick
tim.cormick@corusent.com

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Sponsorship Plus


Sponsorship Plus integrates your products or services into a homegrown YTV production via product placement and/or branded content. YTV produced programs include: ZAPX, Three Hairy Thumbs Up and customized stunt events. YTV and Sponsorship Plus have created an environment that allows its clients to "get in deep" with YTV properties and programming, thus creating a strong association between your brand and the equity of the program.

Integration into a YTV production results in a greater relevance of your product with the YTV viewer, translating into increased awareness. Whether it's product integration, customized segment production, stunt programming or licensing, Sponsorship Plus provides direct access to YTV's prized assets.

Advanced planning is necessary for most Sponsorship Plus opportunities due to production lead times. Call your Corus representative today to find out more.

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Closed Captioning and Billboard Rules and Regulations


Sponsorship and Closed Captioning
Rules and Regulations for Billboards and Closed Captioning on all Corus Entertainment Stations as of May 1st 2006.

A 10 working day lead time is required to allow for production.
All Billboards will be produced on a network template. Corus Entertainment will review all materials before production and broadcast.

Taglines
Corus Entertainment will use the voice of the network for the Closed Captioning and Billboard Spot.

Closed Captioning: 10 seconds
"Closed Captioning brought to you in part by… (Corporate/Brand name and positioning line)".

Billboards: 5 seconds
"Brought to you in part by (Corporate/Brand Name and short positioning line if time permits)"

Guidelines for Creative Materials:

  1. Will contain the corporate advertiser and/or brand name of product.
  2. May contain either audio or video the trademark slogan of a product.
  3. Any claims must abide by the Advertising Standards Canada Broadcast Code. (to be reviewed per project)
  4. Cannot contain a sell line.
  5. Cannot talk about price, special offers, sales or cost of product.

Creative Material Specifications:
Commercial (Moving Video):

  • On Beta SP or Digital-Beta
  • Include Instructions (if applicable) for brandsell cut-downs.

***OR***

Logo (Still Image)

  • PC Format
  • JPG, Illustrator .eps or layered Photoshop .psd file.
  • File specifications: Minimum 720x486 and 72 dpi

E-mail Logos and Scripts to:
Seema Kapadia at seema.kapadia@corusent.com

***OR***

Send Creative Materials to:

ATTENTION: Seema Kapadia
Corus Entertainment, Inc.
72 Fraser Avenue
Suite 200
Toronto, Ontario.
M6K 3J7
[P] 416.530.2222 ext. 4614
[F] 416.583.2809

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© 2007 Corus Entertainment Inc.