Co-Marketing is the connection between your brand and the YTV brand. It is the creation of award-winning, innovative, multimedia communication programs with the audience reach, frequency and excitement to deliver success. A range of options exist including promotions, sponsorship, commercial production, grassroots event marketing, in-store marketing, live music projects, YTV dayparts, programming specials and events, YTV.com, YTV Whoa! magazine and more.
YTV provides a consultative, creative, production and project management service that can deliver a complete turn-key solution working in tandem with advertising agencies, promotional agencies or directly with clients.
The award winning Weird on Wheels, YTV's high-energy, high-impact road show allows thousands of kids to experience their favourite TV network in 3 dimensions. Traveling to cities all across Canada from May to September, our W.O.W vehicles unfold to reveal an interactive environment that captivates and stimulates the senses.
The W.O.W Crew dials up the excitement as the ultimate brand ambassadors for our Sponsor Partners. As the kid experts, we can deliver an integrated, experiential program that will continue to deliver positive brand experiences with kids and YOUR brand
In 2004 we brought on tour:
Beyblade Rip Revolution the saga continues. Not to be out done by season 2 Rip Zone, season 3 spins into high gear with Beyblade Engine Gear and Hard Metal series, forcing our 32 competitors to take it to the next level in the extreme battle to be crowned Beyblade Rip Revolution champion.
The games continued with Kellogg's Frosted Flakes "Who's Got the Moves" Soccer Challenge. We challenged kids across the country to show us their moves in our Frosted Flakes Obstacle Course. And WOW! Have these kids ever got Grrreat skills!
Stay tuned for the continued adventures of Weird on Wheels, coming soon to a neighborhood near you.
Fathers Day 2006
Canada Day 2006
Pandalian
Summer-Saurus Fridays!
The List
ZAPX
2005 Whao! Media Kit
Kellogg's Frosted Flakes and the Canadian Soccer Association - "Kick it up!"
Objective:
· Increase Tony the Tiger's image as a mentor and coach through the Canadian Soccer Association (CSA)
· Create increased exposure for Canadian Soccer stars
· Activate Kellogg's Relationship with Canadian Soccer Association
.
Strategy:
· Blend YTV's editorial interest in the sport of soccer and Canadian soccer stars with Kellogg's involvement in the CSA to create a powerful sponsorship marketing program.
Idea:
· Create branded content for both broadcast and interactive media showcasing the CSA's young stars with Tony positioned as a coach and mentor throughout.
To view promo spot click here.
To view the interview on The Zone click here.
Parmalat Black Diamond Cheestrings - "Let It Rip!"
Objective:
· Activate 'kidfluence' on mom's purchase decision for Black Diamond Cheestrings
· Drive merchandising and sales results through a key sales period.
Strategy:
· Develop the play value of Cheestrings by associating with Beyblade.
· Accentuate the 'ripability' of the product through the connection to Beyblade's 'Let it Rip' theme line.
Idea:
· A fully integrated marketing program that included in-pack Beyblade premiums, in-store POP, on-air on YTV and on-line at YTV.COM
To view promo spot click here.
Mattel - "He Man - Masters of the Universe"
Objective:
· Create awareness of The Masters of the Universe show and toy line
Strategy:
· Build interest in the He-Man characters by encouraging on-line interaction with the brand
Idea:
· Demonstrate the attributes and characteristics of the Masters of the Universe via a highly engaging interactive on-line game based on the skills and specialized capabilities of the characters.
To view the web site click here.
To view Vortex Segment click here.
Schneiders Fun Kits - "Lunch Hour Lunacy"
Objective:
· Drive awareness of the new dessert Fun Kit sku with school aged kids
· Highlight the playability and flavours of the new brand
Strategy:
· Create an integrated on-line and on air program that delivers fun through interactive play with the brand on air and on-line
Idea:
· YTV developed a fully integrated on-line game "Lunch Hour Lunacy" which reinforced the playabilty and "mix and match" possibilities of Fun Kits. A promotional program in The Zone also highlighted the fun factor of the new brand.
Followup:
· After the successful launch of Fun Kits, YTV worked with Schneiders providing research and insight to help develop a new "flavour" of Fun Kits - The Mexican Jumping Bean!
To view promo spot click here.
To view Zone segment click here.
Kraft / Mr. Christie - "Picture yourself in Jackie Chan Adventures"
Objective:
· Drive awareness and purchase of Christie Cookie brands
· Build YTV broadcast, web and contest components to overlay existing in-store promotion
· Drive tune in to Vortex and Jackie Chan Adventures programming
Strategy:
· Leverage in-store promotion/prizing concept and Jackie Chan Adventures licensed opportunity
Idea:
· Link existing in-store licensed promotion and money-can't-buy prizing directly to Jackie Chan Adventures programming via 'watch and win' entry mechanic and stunt programming event for a win/win/win campaign.
To view promo spot click here.
Hasbro Beyblade - "Battle Bash"
Objective:
· Promote the Beyblade home tournament brand - Beyblade Battle Bash
· Extend the notion of Beyblade as being more than just a game - it's a sport
Strategy:
· Demonstrate the ease and excitement of holding tournaments at home
· Official tournament stickers were created and distributed to participating retailers to drive in store traffic
Idea:
· Provide viewers with all the materials they need to hold their own tournament online at ytv.com
· Encourage viewers to tell us about their tournament for a chance to win the Official Beyblade Battle Bash Kit
To view promo spot click here.
Pester Productions offers creative, kid-targeted television commercial, print advertising, and web production, melding YTV's Kidfluence expertise and creativity with a fully integrated production facility all in one location.
Pester Productions provides commercial production services, brand advertising, vignettes, commercial/U.S. adaptation of existing material (conforming to ASC standards), theatrical advertising, animated closed captioned/billboard production, and web content development including site development, games, creative, and web-polling. In addition to our rich on-air and on-line expertise, Pester Productions also has a print design team for fully integrated advertising campaigns.
Pester Productions has extensive commercial production experience in 35mm, High Definition (HD), Mini DV, Digital Video, and SP formats, as well as 2D, 3D and stop-still animation techniques including combinations of live-action and animation.
Pester Production facilities include over 5,000 sq feet of studio space with multi-camera capabilities. Full service Digital Editing Suites using Softimage and After Effects are supplemented with Pro Tools and AudioFile Post Audio Suites capable of handling over 24+ tracks independently, including 5.1 surround mixing.
For an opportunity to view our latest commercial production reel or to visit our facilities please talk to your Corus Entertainment representative or contact:
Tim Cormick
c/o YTV Pester Productions
tim.cormick@corusent.com
Sponsorship Plus integrates your products or services into a homegrown YTV production via product placement and/or branded content. YTV produced programs include: Girlz TV, Hit List, Three Hairy Thumbs Up and customized stunt events. YTV and Sponsorship Plus have created an environment that allows its clients to "get in deep" with YTV properties and programming, thus creating a strong association between your brand and the equity of the program.
Integration into a YTV production results in a greater relevance of your product with the YTV viewer, translating into increased awareness. Whether it's product integration, customized segment production, stunt programming or licensing, Sponsorship Plus provides direct access to YTV's prized assets.
Advanced planning is necessary for most Sponsorship Plus opportunities due to production lead times. Call your representative today to find out more.
