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What is Co-Viewing?

Co-Viewing = parents & their kids watching TV together.

Did you know? Moms when Co-Viewing with their kids are...

• …22% more likely to watch advertising
• …27% more likely to recall commercials
• …and 34% more likely to have a POSITIVE BRAND PERCEPTION of advertised brands.
• YTV is the #1 Co-View network.

Source: 2005 YTV Tween Report

View Co-Viewing: An Opportunity to Effectively Target Mom
Co-Viewing: Quality Time for Kids & Parents (2004)

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