Kidfluence

What is Co-Viewing?
Co-Viewing = parents & their kids watching TV together.

Did you know? Moms when Co-Viewing with their kids are…

  • …22% more likely to watch advertising
  • …27% more likely to recall commercials
  • …and 34% more likely to have a POSITIVE BRAND PERCEPTION of advertised brands.
  • YTV is the #1 Co-View network.

Source: 2005 YTV Tween Report


More Co-View Information
· View Co-Viewing highlights from the YTV Tween Report, Wave 11, 2005

· Co-Viewing: Quality Time for Kids & Parents (2004)