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Kidfluence


What is Kidfluence?
"Kidfluence" is the influence kids have over family household purchases. In Canada, there are approximately 2.5 million tweens (aged 9 to 14), who in addition to spending $2.9 billion of their own money, influence another
$20 billion in household purchases.

Gone are the days when parents raised their kids to be 'seen and not heard'; Today's parents encourage their kids to participate in decisions that affect the whole family - such as what and where the family eats, the stores where they shop, and the entertainment the family enjoys. Kids even influence big-ticket items like cars, home electronics and vacations.

Did you know: 
  • 96% of parents say they "always" or "sometimes" ask their tween's opinion when deciding on a Fast Food restaurant.
  • 87% of parents say they "always" or "sometimes" ask their tween's opinion when purchasing groceries for the household.
  • Almost 3 in 10 parents say they "always" or "sometimes" ask their tween's opinion when deciding on which car to buy for the family.
  • 20% of parents say they "always" or "sometimes" ask their tween's opinion when deciding which hotel to stay at for the family vacation.

Source: 2002 YTV Tween Report: Special Kidfluence Edition




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