YTV's Annual Tween report focuses on "tweens" aged 9 to 14 and covers a variety of topics such as leisure activities, spending habits and media behaviour. Methodology originally included in-home interviews; the Tween Report now uses phone interviews and/or web surveys. Since Wave 1, the first issue published in 1995, YTV has talked to over 5,000 tweens and their parents.
2007 YTV Tween Report
2006 YTV Tween Report
2005 YTV Tween Report
2004 YTV Tween Report, Wave 10: Special Co-Viewing Edition
2003 YTV Tween Report , Wave 9
2002 YTV Tween Report, Wave 8: Special Kidlfuence Edition
SWAT Team
YTV's Kids Advisory Panel consists of 12 specially selected kids between the ages of 8 and 12. The team meets 4 times per year in a focus group setting and covers topics ranging from internet activities, healthy active living, and feedback on various YTV initiatives (the SWAT team was instrumental in helping us develop YTV Whoa magazine, for example, and was our original testing ground for our Co-Viewing research). YTV recruits a new team of kids every year.
YTV.com Surveys
YTV.com hosts a variety of proprietary and client surveys on an on-going basis: Average survey response is 2,500 respondents. We have conducted over 50 surveys on a variety of topics including favourite snacks, movies, and music; thoughts about cell phones; and back-to-school fashion. For more information about YTV.com surveys, contact your account executive.

