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- On February 21st, YTV and In-Sync research met with 48 kids aged 9 to 12
as part of the ongoing “YTV SWAT Team” (kids advisory panel) and talked
to them about how they feel about watching TV with their parents.
- In addition, parents were asked to fill out a questionnaire on the same
topic while their kids participated in these focus groups. Here’s what
they had to say.
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- Kids said…
- "The best part of having my parents with me when I watch TV is
comfort and quality time. I really love my parents and I like to be with
them and when I'm alone I feel lonely."
- - Grade 5 girl
- “It’s fun to watch TV with my
parents because I usually hang out with my friends and I don’t see them
that much.”
- - Grade 6 boy
- “Our parents want to know what we
like and spend time with us.”
- - Grade 6 boy
- Parents said…
- “We don’t get a chance to sit down and be a family too often, so when
all of us can be together and watch TV, it gives the feeling of
togetherness.”
- - Parent of 10 year old boy.
- “Enabled to ‘be a kid’ for awhile, promotes family togetherness”
- - Parent of 11 year old boy
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- Kids said…
- "My mom always comes and snuggles with me."
- - Grade 4 girl
- “Me and my dad sit squished
together on the tiny chair.”
- - Grade 6 girl
- “I cuddle up with my parents.”
- - Grade 6 boy
- "If my mom comes in, I tell her to sit beside me so I can snuggle
and I feel so warm and fuzzy, cause I'm with my mom."
- - Grade 4 girl
- Parents said…
- “The best thing about watching TV
together is cuddling, seeing what they value”
- - Parent of 9 year old girl.
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- Kids said…
- "Sometimes when something confusing comes on, then I can ask my mom
what's happening.“
- - Grade 4 girl
- "I like having my parents there ‘cause we can talk about what's
going on. If something spooky is going to happen, I can say yikes,
what's going to happen and they make me feel better."
- - Grade 4 girl.
- "My parents help me understand jokes that I don't understand."
- - Grade 5 boy
- Parents said…
- “I love TV, enjoy laughing with my kids. If we see something scary or
off the top or even sexual, I want to be there with them to explain
things to them.”
- - Parent of 10 year old girl
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- Kids said…
- "I like watching with my parents, because you sit there and talk to
them about the movies and shows. You kind of get to be interactive with
the show and your parents."
- - Grade 4 boy
- "The best part of watching TV with my parents is at the end of
shows, when we get upset at endings or we try to predict what will
happen in the next show."
- - Grade 5 boy
- "If my parents stopped watching TV with me, I'd miss understanding
lots of things and having someone to talk to and talking about what we
thought just happened."
- - Grade 5 girl
- “You get to answer questions with your parents and they can help you
talk about what the person should have done.”
- - Grade 5 girl
- Parents said…
- “Something to do together, to
exchange opinions about shows and advertising”
- - Parent of 11 year old girl
- “It’s fun time. It’s relaxing and lets the kids know we care about what
they are interested in”
- - Parent of 10 year old girl
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- Kids said…
- "My dad always makes funny comments when he watches shows with me
and we get to laugh together."
- - Grade 4 girl.
- "Sometimes when my parents are with me, we act out or repeat weird
or crazy stuff and then we all start laughing."
- - Grade 4 girl
- "It fun watching funny shows together because we get to laugh
together."
- - Grade 5 boy
- "I like to watch Fairly Odd Parents and SpongeBob with my
parents….they're just crazy funny shows that we all like to laugh
at."
- - Grade 5 girl
- Parents said…
- “We all jump up and sing the (SpongeBob SquarePants) theme song together
and get a good laugh out of it”
- - Parent of 12 year old girl
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- Kids said…
- “I don't like it when I'm watching a show that I like and my parents
come in and start to make comments between skits."
- - Grade 4 girl
- "Parents can also take the fun away from watching TV when they
start to explain too much.”
- - Grade 5 boy
- “If my friend was over and we
were watching the Simpson’s or Family Guy and there is a bad word, they
will tell me to shut if off. It’s
embarrassing because they make me feel like a baby.”
- - Grade 5 boy
- “When there is nudity, my parents
feel uncomfortable and change the channel.”
- - Grade 6 boy
- “It’s not good to watch shows with swearing in them with parents because
parents tell you not to swear and then they hear the words on TV and
tell you to shut if off.”
- - Grade 6 boy
- Parents said…
- Kids relate better to the YTV shows whether it is a cartoon or reality
(real actors), the kids react well to it – no embarrassing scenes.”
- - Parent of 11 year old boy
- “I like to give some real advice about what she is watching and put it
into perspective.”
- - Parent of 10 year old girl
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- According to Nielsen Media Research, the top season-to-date (as of July
4/04) YTV shows for Viewers 2+
are SpongeBob SquarePants, Fairly OddParents, Rugrats All Grown Up,
Jimmy Neutron Boy Genius, and 3 Hairy Thumbs Up (YTV’s weekend movie
timeblock). This data supports the findings from our latest YTV SWAT
panel session, that suggests that both kids and parents most enjoy
watching movies and humorous shows together.
- Rank Show Timeslot
- 1. SpongeBob SquarePants Sun 10am
- 2. Fairly OddParents Sun 10:30am
- 3. SpongeBob SquarePants Mon 4:30pm
- SpongeBob SquarePants Mon-Fri 6:00pm
- Fairly OddParents Wed 6:30pm
- Rugrats All Grown Up Sun 11am
- SpongeBob SquarePants Mon 4pm
- Rugrats All Grown Up Tues 6:30pm
- Jimmy Neutron Boy Genius Thurs 6:30pm
- 3 Hairy Thumbs Up (movies) Sun 4pm
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- Kids said…
- "We like to watch "3 Harry Thumbs Up". They have good
movies that parents like to watch as well."
- - Grade 4 boy
- Parents said…
- SpongeBob, Fairly Odd Parents, old classics like Gilligan Island,
Bewitched…because they are good clean fun!”
- - Parent of 11 year old girl
- “SpongeBob Squarepants…the characters are very funny and it’s not only a
TV show for kids”.
- - Parent of 9 year old boy
- “Jimmy Neutron…the graphics are incredible, story line is light-hearted
and fun and simple and we always seem to get a laugh out of it
together”.
- - Parent 12 year old boy
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- YTV is #1 with a 17% share of
total purchasable co-viewing hours for Women 18-49. Which means that
moms (18-49) spend more time watching commercial TV with their kids
(2-11) on YTV than any other network -
including CBC and CTV and Global.
- 38% of all hours tuned by Women 18-49 on YTV is co-viewed with their
kids 2 to 11.
- YTV is #1 with a 58% share of total purchasable co-viewing hours in kid
2-11 programs. In other words, 58% of all the hours kids (2-11) spend
watching commercial kid programs with their moms (18-49) is done on YTV.
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- Kids and parents enjoy watching TV together, and parents know that TV is
a vehicle that allows them into their child's world. Parents make time
to watch great family friendly shows with their kids, in order to be
apart of their lives and share quality time together.
- SpongeBob SquarePants, Fairly OddParents, Jimmy Neutron and 3 Hairy
Thumbs Up (YTV’s weekend movie timeblock) are great examples of favorite
shows that parents enjoy watching with their kids.
- YTV is the #1 specialty network for total purchasable co-viewing hours
for both moms (women 18-49) and their kids (2-11).
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Notes