YTV Whoa! Magazine


Kids love this offbeat entertainment magazine that gives the scoop on the latest movies, shows, music, trends and the best and worst of pop culture! Published four times a year (Spring, Summer, Fall and Winter), Whoa! has a circulation of 250,000 copies in English and 75,000 copies in French, reaching over 975,000 kids (based on an average of 3 readers per copy).

Whoa! is distributed through:

  • Pizza Hut restaurants
  • YTV Events
  • Chapters, Indigo book stores & other Canadian newsstands
  • Subscriptions

As YTV's official magazine, Whoa! allows kids to take YTV with them wherever they go! In Quebec, French Canadian kids can stay in the know with Whao! Magazine.

Fast Facts: 
  • 69% of Whoa! readers are within our target age group of 8-12 with an almost even boy/girl split. (There is a slight skew to boys)
  • Ads in Whoa!/Whao! work - kids stated that when they saw an ad in the magazine, it legitimized the product and in some cases motivated them to buy it.
  • Kids who read Whoa! love it: 89% of survey respondents rated the magazine "very good" to "excellent."
  • Parents are reading Whoa! too: 62% of survey respondents said their parent or another adult read or looked at their copy of Whoa!

For more information on English and French sales of Whoa! Magazine, please contact Anne Lovegrove at alovegrove@patonpublishing.com



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© 2007 Corus Entertainment Inc.